ActiveCampaign Ongoing Management

We are thrilled that you are interested in our ActiveCampaign Ongoing Management Digital Resource.

This resource is a one-time purchase where you'll receive lifetime access to The Email Marketing Automations ("EMA") ongoing management process. In this course, you'll learn the key activities that we complete for our clients in their 1:1 ongoing retainer. We've packaged the process up for the individual at your company who is responsible for managing your ActiveCampaign database on an ongoing basis.

One of the main mistakes that we see through our line of work is an unmanaged ActiveCampaign database. Ongoing management is required for many reasons such as: optimization, growth, preventing quality failures, detecting mistakes, errors, or missed requirements in a product, and more.

This resource will ideally be purchased for an internal team member whose primary role is to manage and/or oversee ActiveCampaign activity.

With purchase of this ActiveCampaign Ongoing Management course, you will also receive access to the EMA support staff to submit your questions for review and quality assurance. We believe that everything is better with a sense of community and support, which is why we feel strongly about providing you access to our team as you go through this resource.

Overview of Modules within this course:

  • Module 1: The EMA Priority Activities
  • Module 2: Introduction to ActiveCampaign Terms
  • Exercise Set One
  • Module 3: Initial Lead Source
  • Module 4: Site Tracking
  • Module 5: Engagement Tags and Automations
  • Module 6: Authentication and Spam Prevention
  • Module 7: Google Analytics
  • Module 8: Email Design
  • Module 9: ActiveCampaign Account Optimization + Best Practice
  • Module 10: Benchmark Statistics
  • Module 11: Course Completion

12 Modules

Module 1: The EMA Priority Activities

Objective: To learn the priority activities that make up ActiveCampaign Ongoing Management.

Minutes of Video: 0

Module 2: Introduction To ActiveCampaign Terms

Objective: To gain a basic understanding of the terminology used within ActiveCampaign.

Minutes of Video: 5:53

Exercise Set One

Complete Key Terms Quizzes and Reflection Questions about Chapters 1-2.

Please take your time with Reflection Questions, which are set up as free response, so your answers demonstrate comprehension and application of the material.

Note: If you have questions about the materials, do not ask them in the free response section. Utilize the Facebook community.

Module 3: Initial Lead Source

Objective: To add a data collection method to your ActiveCampaign database that allows your company to track where leads are coming from and aid in optimization of marketing efforts.

Minutes of Video: 7:22

Module 4: Site Tracking

Objective: To enable your ActiveCampaign database to follow contacts throughout their journey, and respond or follow up with them on a more personal level based on site visit actions that they take.

Minutes of Video: 4:14

Module 5: Engagement Tags and Automations

Objective: To start tracking email platform engagement and identify your most engaged users by defining: recent activity, engaged, disengaged and inactive users. This will allow for further segmentation of your database.

Minutes of Video: 12:18

Module 6: Authentication and Spam Prevention

Objective: To empower you with the knowledge to navigate authentication and spam changes.

Minutes of Video:

Module 7: Google Analytics

Objective: To integrate your ActiveCampaign database with Google Analytics and see your email results within Analytics by tracking all of your link clicks.

Minutes of Video:

Module 8: Email Design

Objective: To understand the components that go into an email with the best chances of success in reaching a contact's inbox.

Minutes of Video:

Module 9: ActiveCampaign Account Optimization + Best Practice

Objective: To discuss optimization and growth opportunities, benchmark reporting statistics, and a strategy plan for month-over-month analysis.

Minutes of Video:

Module 10: Benchmark Statistics

Objective: To collect benchmark statistics for your ActiveCampaign account at the time of optimization for comparison purposes after optimization has been completed.

Minutes of Video:

Module 11: Course Completion

Objective: To meet with the founder of Email Marketing Automations for a review and grading of your implementation efforts to be assured of proper setup and functionality of your ActiveCampaign account.

Minutes on Zoom: 45

Modules for this product 12
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 ActiveCampaign Ongoing Management (LifeTime Access)
 $ 997.00 USD

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